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Corporate charity support - how your organisation can help the Sunshine Fund grow

Hi Sunshine News readers,


This week we want to talk about corporate charity support, and how local organisations can help our charity grow so that we can continue our hard work to enrich the daily lives of local disabled children, whilst also giving businesses the opportunity to complete CSR / volunteering requirements. The North East is one of the most deprived areas of UK, and there is a direct link between disability and poverty.


Many North East families are living without the specialist and adapted equipment their disabled or terminally ill children need because they simply cannot afford it. That’s where we come in.


Here at The Sunshine Fund, we work hard to provide a wide range of life-improving equipment, that isn’t available through the NHS, to babies, children and young adults living with disabilities, additional needs and terminal illness in the region. We also offer family support services and inclusive events, all to ensure that every child, regardless of their abilities or prognosis, can live safely, comfortably and have the chance to meet their own individual potential.


However, as a small charity that receives zero statutory funding, we can’t do it alone! We rely on the generosity of our supporters who make our work possible, and corporate organisations play a huge role in that.


Not only does corporate support have a massive impact on our charity and the lives of the families we support, but it also benefits organisations, too. It allows them to tick off volunteering and corporate social responsibility (CSR) requirements, it opens up opportunities for team building activities and bonding, and it also encourages skill sharing, transferring expertise to improve our charity, develop new projects, and make us better at income generation.

CORPORATE SUPPORT: Stagecoach has raised over £40,000 for the Sunshine Fund in the last four years

As a regional charity surrounded by so many local businesses, we thought we’d give some suggestions on ways organisations can support The Sunshine Fund, and do their bit to improve the lives of so many local children. Firstly, there are many ways businesses can support us around event season, which is fast approaching!


Attending events is the most obvious method of support, whether it’s by buying a table at one of our black-tie events or signing a group of employees up to one of our challenge events. We still have a few spaces left for our Sunshine Zipline challenge on Friday, August 25, the perfect team-building challenge; this will be facilitated by Jelly Legs, whose Tyne Zipline is one of many events included in NE1’s ‘Summer in the City’ line-up.


The challenge will see participants glide through the air at exhilarating heights and speeds. Those participating as part of Team Sunshine have access to discounted tickets priced at £35, and pledge to raise a minimum of £50 each. Find out more here.

FLYING HIGH: There's still places left for the Sunshine Zipline challenge on Friday, August 25

We also have tables left at our much-loved annual Question of Sport quiz and dinner. Hosted by Pete Graves, this highly popular event will take place on Thursday, November 16 at The Grand Hotel, Gosforth Park.


The night includes a three-course meal, drinks reception, a sports quiz with a variety of rounds, lots of games and a charity auction with prizes and experiences that money can’t buy - including a meet and greet with our charity patrons, Ant and Dec! Find out more here.

MEET AND GREET: An exclusive prize at Question of Sport - bid to WIN a meet and greet with our charity patrons, Ant & Dec!

Other ways of supporting our events includes sponsorship, and donating items; these can be items that can be used for the event itself, or products / experiences / services / items that are donated as prizes for our raffles and auctions. Additionally, we welcome corporate volunteering with open arms! Whether it’s helping to set up or help out with tasks at events, or by spreading the word and raising awareness about our charity at ‘out and about days’.


Any support in shouting about us is so helpful, whether it’s by handing out our flyers, promoting our events or our lottery, sharing our posts on social media, or connecting us with wider networks. This is all integral in growing our audience, and ensuring our messages reach the most appropriate people.


If your organisation has a ‘Charity of the Year’, why not consider The Sunshine Fund when it comes to next year’s nominations? Organisations can also raise money for us in their own fundraisers; this encourages staff engagement, team bonding and can be great for well-being and mental health.


We’ve been supported by a whole host of corporate fundraisers over the years; recent examples include Recite Me, who walked one million steps across Newcastle raising £1,000. Earlier in the year, The Gym Group raised £260 in their rowathon where they rowed the length of the Tyne over 10 hours.


In the past, Barclays set up a ‘Get us to Santa’ challenge which tied in with our Christmas appeal, where they walked the length of their Northumberland Street branch to the North Pole, offering employees matched funding. One of our biggest supporters, Stagecoach, have raised an astounding amount for us throughout the years through bus collections and challenges. In the past four years alone, they have raised over £40,000 for The Sunshine Fund!

FUNDRAISING EFFORTS: Some of the previous corporate fundraisers in aid of the Sunshine Fund

We can’t thank the many local businesses and organisations who have supported us and continue to do so enough! It’s thanks to your help that so many children in the region are able to live an enriched life, as they deserve to.


To discuss corporate support opportunities, whether it’s over email, through a call, or over a cuppa, we would be more than happy to talk you through the opportunities available! Please contact our charity director, Siobhan, through email at siobhan.sargeant@thesunshinefund.org or by phoning 0191 201 6289.


Thanks for reading!

Sophie X

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